New iPad sales hit 3 million
The new Apple iPad has just hit the three million sold mark – in one weekend! No matter how you slice it, that is seriously impressive and no matter how much others try, no one it seems can emulate the success of Apple launches. Even more impressive for a company that almost went to the wall 10 years ago but managed to save itself by making an MP3 player -oops sorry, that’s Dell speak, Apple made an iPod with attitude.
It’s quite simple on the one hand, their success that is, it’s because people are buying an idea, a concept, an ideology – not just a boring piece of technology. When someone buys a Dell, they’re buying a piece of equipment, end of story. When someone buys an Apple product they’re buying a lifestyle. It’s all in the spin.
Sony almost got it right. Other than Apple they were the first ones to understand mass consumer electronics and the need for style and dependability – and that people will pay a premium for it. The problem is they could never quite master that ‘cool’ thing. Dependable, nice looking, functional, good value, yes. Cool, nah.
For a great vid that explains this much more succinctly than I ever possibly could, watch Simon Sinek. I have watched this numerous times. It seems so straight forward and easy, but it’s not, otherwise we’d all be doing it.
Related articles
- Apple Sold Three Million New iPad Units To Date (pocketnow.com)
- The New iPad – A Boon To Photographers And A Tip (photofocus.com)


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